About Mythic

Mythic invests in and operates alongside companies built to endure.

About Mythic VC

Mythic VC is a venture platform structured around a single thesis: capital and operating leadership belong in the same room. Investments are selectively made on a deal-by-deal basis, providing investors access to bespoke opportunities not found through traditional channels. Great outcomes come from great founders. Mythic's role is to help founders move faster, avoid the pitfalls, and be a force multiplier to the advantages they already have, providing investors confidence their capital is being actively stewarded, not just passively held.

Investments are focused on the Future of Commerce sector, the companies reshaping how goods and services are discovered, bought, sold, and built. Consumer Tech, Fintech, AI, Adtech, Retail Tech, Supply Chain Tech, Commerce Infrastructure, Marketplaces, and adjacent categories all sit inside the thesis. Select opportunities outside the core mandate are considered on exception.

Developed over a career of operating and investing, the Midas Star framework is how Mythic evaluates companies and gives portfolio founders a shared map of the ten core milestones that separate a company built to exit from one built to endure.

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Taylor Rothchild, Founder and Principal of Mythic VC
Founder & Principal LinkedIn

Taylor Rothchild

Taylor founded his first company at fifteen with his father, a wine venture that became the operational foundation for everything that followed. He later moved into finance after completing his graduate studies, building a career across venture capital, private equity, and M&A.

Earlier in his career, Taylor was a Director at Lambert Media Group, where he worked on lower-middle market roll-ups and multi-billion dollar acquisitions. He then joined XponentialWorks, where he led the venture platform, working alongside portfolio founders on follow-on capital and operations, and led the firm's digital transformation advisory practice for mid-market enterprise clients.

Prior to Mythic VC, Taylor was an early hire and an M&A leader at Boosted Commerce, a VC-backed Amazon aggregator, where he led several of the firm's 30+ acquisitions and scaled its M&A operations with new systems, processes, and workflow automations streamlining the firm's acquisition and integration processes. He also brought his CPG operator experience to support the operations team across the portfolio.

Through Mythic VC, Taylor has led the integration management office for NTWRK and Universal Music Group's $108M acquisition of Complex Networks from BuzzFeed, selected over Bain to design and execute the integration. Core integration milestones landed ahead of schedule. He has also served as the interim COO of a confidential eight-figure DtC beauty brand, leading a turnaround that unlocked tens of millions in trapped profits.

Over his career, Taylor has founded and operated three consumer companies: Tayson Pierce Estate Wines, Champagne Eric Philippe, and Frestyle Co.

Outside of work, Taylor loves being in the outdoors, whether hiking the Italian Dolomites or skiing in Park City, Utah. He also moonlights as a photographer and loves investing in his friends and community.

Building something generational? Let's talk.

Early is fine. Mythic prefers to meet founders before the round, not during it.

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